TENCENT-腾讯控股：Q1游戏、广告业务增长超预期，持续加大AI技术领域投入-20250515

Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HK $650 [1][7]. Core Insights - The company reported Q1 2025 revenue of RMB 1800.2 billion, a year-on-year increase of 13% and a quarter-on-quarter increase of 4%. Net profit was RMB 478.2 billion, reflecting a 14% year-on-year growth, while adjusted net profit grew by 22% [8][9]. - The company is increasing its capital expenditure to support AI-related business development, with Q1 capital expenditure at RMB 275 billion, approximately 15.3% of revenue, exceeding previous guidance [9]. - The integration of AI capabilities is expected to enhance the performance of core businesses, particularly in gaming and advertising, with significant growth potential in the AI search advertising market [9][10]. Company Overview - The company operates in the media industry, with a market capitalization of approximately RMB 400.71 billion and a share price of HK$ 521.00 as of May 14, 2025 [2]. - Major shareholders include MIH Holdings B.V. with a 24.01% stake [2]. Financial Performance - The company’s revenue composition includes 31.3% from fintech and enterprise services, 30.1% from online gaming, 18.8% from social networking, and 18.5% from online advertising [4]. - The company forecasts net profit for 2025-2027 to be RMB 2235 billion, RMB 2542 billion, and RMB 2882 billion respectively, with year-on-year growth rates of 15.2%, 13.7%, and 13.4% [11][12]. Market Trends - The domestic gaming market is experiencing rapid growth, with a 24% increase in local game revenue driven by popular titles [10]. - Advertising revenue grew by 20% year-on-year, benefiting from strong demand for video ads and AI upgrades in advertising platforms [10].