兰州黄河分析师会议-20250515

Group 1: Report Overview - The report is about a research on Lanzhou Huanghe in the brewing industry, with a research date of May 15, 2025 [1][2] Group 2: Research Basic Information - The research object is Lanzhou Huanghe, belonging to the brewing industry, and the reception time was on May 15, 2025. The listed company's reception staff included Director and President Guo Lili, Director and Board Secretary Song Min, Director and Financial Controller Tan Min, and Independent Director Zhou Yihong [16] Group 3: Detailed Research Institutions - The *ST Lanhuang 2024 annual performance briefing was conducted remotely online, targeting all investors [19] Group 4: Main Content Financial Performance - In 2024, the company achieved an operating revenue of 210.53 million yuan, a year-on-year decrease of 12.73%; operating profit was -111.0758 million yuan, a year-on-year decrease of 101.53%; net profit was -148.5616 million yuan, a year-on-year decrease of 167.45%; and the net profit attributable to the parent company was -99.8699 million yuan, a year-on-year decrease of 113.76% [24] Business Expansion - "Yellow River Tavern" - The first "Yellow River Tavern" opened on May 8, 2025, in Tianxin District, Changsha, Hunan, and received a good response. The company will promote its national key - area layout after a prudent evaluation [25] Avoiding Delisting Measures - The company will take measures to improve operations, including promoting growth (increasing promotion, strengthening channels, and cooperating with e - commerce platforms), reducing costs (improving capacity utilization), building brands (promoting mid - to high - end, national, and youthful brands, and exploring cultural tourism), and seeking innovation (developing new products, scenarios, and businesses) [26] Product Portfolio - The company adheres to the "Yellow River" and "Qinghai Lake" dual - brand strategy, with a product matrix including mid - to high - end (Silk Road Craft Beer, Yellow River Pure Draft, Qinghai Lake High - quality Barley White Beer), mid - range (Yellow River King, Qinghai Lake Craft High - quality Barley Beer), mainstream (Yellow River Impression), and beverage - type (Ginger Beer, Fruit - flavored Beer) products [26] Online Sales Channels - The company's online sales channels include third - party e - commerce platforms (Douyin, Pinduoduo, JD.com, Taobao, Tmall) and private domain platforms (Douyin, Xiaohongshu, Bilibili, WeChat service accounts, and the "Yellow River Beer Official Mall" mini - program) [27] Industry Outlook - The beer industry is in a stage of "stock competition" and structural adjustment. New consumption scenarios are emerging. The company should focus on product innovation (developing characteristic beers, mid - to high - end products) and channel expansion (deepening existing channels, developing e - commerce channels) [28]