贝壳-W：业绩保持平稳，扩店增员助力交易规模高增——2025年一季度业绩点评-20250516

Investment Rating - The report maintains a "Buy" rating for the company [5][11]. Core Views - In Q1 2025, the company achieved revenue of 23.33 billion yuan, a year-on-year increase of 42.4%, while the Non-GAAP net profit attributable to shareholders was 1.39 billion yuan, remaining stable year-on-year [2][3][14]. - The growth in revenue was primarily driven by new housing and rental businesses, while the profit growth was limited due to a decrease in the proportion of higher-margin existing housing business, leading to a decline in overall gross margin by 4.5 percentage points compared to the same period last year [3][4][11]. - The company continues to expand its store and agent numbers, with over 57,000 stores and nearly 550,000 agents on the platform by the end of Q1, contributing to a significant increase in Gross Transaction Value (GTV) [4][11]. Summary by Sections Financial Performance - Q1 2025 revenue reached 23.33 billion yuan, up 42.4% year-on-year, with existing housing, new housing, home decoration, and rental businesses generating revenues of 6.9 billion, 8.1 billion, 2.9 billion, and 5.1 billion yuan respectively, reflecting year-on-year growth rates of +20.0%, +64.2%, +22.3%, and +93.8% [3][14]. - The company's overall gross margin was 20.7%, down 4.5 percentage points from the previous year, primarily due to a decrease in the contribution of existing housing business to total revenue [3][17]. Business Expansion - As of the end of Q1, the company had approximately 57,000 stores, a year-on-year increase of 28.6%, and nearly 550,000 agents, up 24.3% year-on-year [4][11]. - The total GTV for Q1 was 843.7 billion yuan, representing a year-on-year increase of 34.0%, with existing housing GTV at 580.3 billion yuan (up 28.1%) and new housing GTV at 232.2 billion yuan (up 53.0%) [4][11]. Shareholder Returns - The company has a strong cash reserve of 12.77 billion yuan, an increase of 11.6% from the end of 2024, and repurchased shares worth 140 million USD in Q1, accounting for 0.6% of the total share capital at the end of 2024 [11].