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天音控股:国补、AI助力终端业务回暖,电商业务成第二增长极-20250519

Investment Rating - The report maintains an "Accumulate" rating for Tianyin Holdings (000829) with a target price based on the last closing price of 9.95 [1] Core Views - The company's terminal business is expected to recover due to national subsidies and AI advancements, while the e-commerce segment is emerging as a second growth driver [1][10] - The company reported a total revenue of 84.038 billion yuan for the year, a year-on-year decrease of 11.38%, and a net profit attributable to shareholders of 3.1 million yuan, down 62.72% year-on-year [4][11] - The intelligent terminal sales business remains the core, with a revenue of 58.48 billion yuan in 2024, accounting for 69.58% of total revenue, although this is a decline from 80.10% in 2023 [5][11] Summary by Sections Terminal Business - The intelligent terminal sales business is bolstered by long-term partnerships with major brands like Apple, Samsung, and Huawei, maintaining a leading market share [5] - The introduction of AI models in terminals is expected to drive a new wave of upgrades in the smartphone industry [5][6] E-commerce Business - The e-commerce segment has seen rapid growth, with revenue reaching 24.66 billion yuan in 2024, a year-on-year increase of 35.09%, contributing 29.34% to total revenue [7][10] - The company has expanded its presence on major platforms like JD, Pinduoduo, and Douyin, with a significant increase in the number of stores [7] Lottery and Repair Services - The lottery business is steadily growing, supported by the company's strategy of integrating various services under the "Easy Repair" brand, which focuses on mobile repair and related services [8][9] - The company plans to invest 1.847 billion yuan in marketing networks and digital platforms to enhance its lottery and mobile repair services [9] Financial Projections - Revenue projections for the next three years are 92.164 billion yuan, 99.662 billion yuan, and 108.474 billion yuan, with net profits expected to rise to 1.11 billion yuan, 1.19 billion yuan, and 1.63 billion yuan respectively [10][11] - The company is expected to benefit from the AI upgrade cycle and national subsidies, leading to a rebound in its core business [10]