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携程集团-S:国内业务常态化增长,海外投入周期以支撑长期增量-20250521

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 591 (USD 76) [6][3] Core Insights - The company reported a 16% year-on-year increase in revenue for Q1 2025, aligning with market expectations, while adjusted net profit rose by 3%, exceeding market expectations by 9% due to lower-than-expected marketing expenses [2][3] - Domestic hotel bookings showed a robust growth of 20% year-on-year during the May Day holiday, while cross-border orders increased by 30%, with inbound bookings surging by 150% [3][2] - The company is expected to continue outperforming the overall tourism market in Q2, benefiting from a stable supply and user engagement [3][2] Financial Performance Summary - Q1 2025 net revenue reached RMB 13.9 billion, a 16% increase year-on-year, with accommodation bookings up 23% and transportation ticketing revenue up 8% [2][3] - Gross profit increased by 15% year-on-year, with a gross margin of 80%, down 1 percentage point from the previous year [2][3] - Adjusted net profit for Q1 2025 was RMB 4.2 billion, maintaining a net profit margin above 30% [2][3] Business Segment Analysis - Domestic business remains strong, with double-digit growth in hotel night stays and a narrowing decline in Average Daily Rate (ADR) expected in Q2 [3][2] - International OTA hotel and flight bookings grew over 60% year-on-year, with significant contributions from the Asia-Pacific region [3][2] - The company anticipates that international business will account for over 20% of total revenue in the medium to long term, expanding into the Middle East and Europe [3][2] Financial Forecasts and Valuation - The company has adjusted its revenue and profit forecasts for 2025, projecting a 15% year-on-year revenue growth, with accommodation bookings expected to grow by 16% and transportation bookings by 9% [3][2] - The target price corresponds to a 20x price-to-earnings ratio for 2025 [3][2] - The company has repurchased USD 84 million worth of shares year-to-date, with a remaining buyback capacity of USD 516 million [3][2]