新茶饮行业白皮书

Investment Rating - The report indicates a high investment interest in the new tea beverage industry, with significant market capitalization growth for companies like Mixue Ice City and Gu Ming since their IPOs [10][11]. Core Insights - The new tea beverage industry in China is rapidly evolving, driven by rising consumer spending power and a shift towards quality and scalability since 2010. The industry is characterized by innovation in product quality, digitalization, and consumer experience [4][5]. - The market is projected to reach approximately 5,466 billion RMB in retail sales by 2028, with significant growth in both the ready-to-drink and retail tea segments [19][21]. - The industry is also contributing to national rural revitalization strategies, enhancing brand image and competitiveness through support for upstream supply chains [16]. Market Dynamics - The new tea beverage market is experiencing a shift towards high-quality, cost-effective products as high-end brands seek to penetrate the mass market due to saturation in tier-one cities [6]. - The expansion of franchise models is a key strategy for brands to tap into the vast market potential, with a notable increase in the number of franchise stores [6][49]. - The report highlights a significant increase in IPO filings for new tea beverage companies, indicating a growing interest from investors [13]. Consumer Trends - There is a rising demand for personalized beverage options, with brands offering customizable sweetness and texture to cater to individual preferences [5]. - The report notes a trend towards healthier ingredients, with an increasing use of natural sweeteners and high-quality raw materials [29][32]. Supply Chain and Raw Materials - The raw materials market for ready-to-drink tea is expected to exceed 1,300 billion RMB by 2028, driven by the demand for fresh fruits, dairy, and refined tea [24][25]. - The report emphasizes the importance of quality and stability in raw material supply, with companies increasingly extending their operations upstream to ensure better sourcing [26][44]. Future Growth Opportunities - The report identifies significant growth potential in lower-tier cities, which are expected to see the fastest growth in store openings and market penetration over the next five years [46]. - The global market for ready-to-drink beverages is projected to grow rapidly, with China and Southeast Asia being key drivers of this growth [57].