解码商品力破局增长便利店大会 2025

Investment Rating - The report indicates a positive outlook for the convenience store industry, emphasizing the importance of product structure adjustments and efficiency improvements for growth by 2025 [5][10]. Core Insights - The convenience store sector is expected to focus on optimizing product categories and enhancing supply chain efficiency to adapt to changing consumer behaviors and preferences [6][10]. - There is a notable shift towards multi-channel retailing, with an emphasis on online and instant retail development, as well as refined customer segmentation strategies [6][10]. - Consumer purchasing behavior is becoming increasingly diversified and fragmented, necessitating a more strategic approach to product placement across various channels [10][12]. Summary by Sections Resource Allocation for 2025 - Retailers plan to prioritize resource allocation towards optimizing product categories, improving supply chain efficiency, and enhancing customer experience [8][9]. - Key areas of investment include core customer segmentation, pricing strategies, and store experience improvements [8][9]. Consumer Behavior Trends - 85% of consumers are expected to continue shopping through a combination of physical and online channels, with convenience stores seeing an 8% increase in customer penetration [12]. - The main reasons consumers prefer convenience stores include accessibility, time-saving checkout processes, and product quality assurance [16]. Sales Growth and Category Performance - The overall sales growth for convenience stores is projected at 13.4%, with specific categories like beverages and snacks showing significant growth [15][19]. - Categories such as alcoholic beverages and processed foods are maintaining stable market shares, while snacks and dairy products are experiencing structural declines [18][19]. Product Innovation and New Offerings - New product introductions remain crucial for consumer decision-making, with a focus on innovative and unique offerings to attract customers [45]. - The report highlights the importance of cross-category innovations and appealing product designs to enhance consumer engagement [45]. Private Label Development - There is a growing trend towards private label products, with 83% of consumers indicating a preference for value-for-money offerings [28][31]. - The report emphasizes the need for convenience stores to enhance their private label product quality and price competitiveness [28][31].