2025年Z世代和千禧一代调查报告（英文版）

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - Generation Z and millennials are projected to make up 74% of the global workforce by 2030, emphasizing the need for businesses to understand their values and priorities [5] - These generations prioritize learning and development, seeking meaningful work and well-being alongside financial success [8][10] - There is a notable leadership pipeline issue, as only 6% of Gen Zs view reaching a leadership position as their primary career goal [6][11] Summary by Sections 1. Learning and Development and the Leadership Gap - Gen Zs and millennials prioritize learning and development, with 70% of Gen Zs actively developing skills weekly [11][29] - There is a significant gap between what these generations expect from their managers and what they experience, with many feeling that managers focus too much on task oversight rather than mentorship [41][44] 2. Reexamining the Value of Higher Education - Nearly one-third of Gen Zs (31%) and millennials (32%) have chosen not to pursue higher education, primarily due to financial concerns [12][55] - Concerns about the return on investment of higher education are prevalent, with many questioning the practical experience gained through traditional degrees [60][68] 3. Embracing the Promise of GenAI - A majority of Gen Zs (57%) and millennials (56%) are using GenAI in their work, with significant optimism about its benefits for productivity and work/life balance [80][85] - However, there are concerns about job displacement and the impact of GenAI on entry-level positions [86][90] 4. Happiness and the Intersection of Money, Meaning, and Well-Being - The interplay of financial security, meaningful work, and well-being is crucial for happiness among these generations [110][112] - Financial insecurity is a major concern, with 48% of Gen Zs and 46% of millennials feeling financially insecure [134][138] 5. Financial Concerns: Cost of Living Continues to Take a Toll - The cost of living is the top concern for both generations, rising significantly over the past few years [135][138] - More than half of both generations live paycheck to paycheck, indicating a growing sense of financial insecurity [138]