Tou Bao Yan Jiu Yuan·2025-05-27 12:35Investment Rating - The report does not explicitly state an investment rating for the infant formula industry Core Insights - The infant formula market in China has undergone significant changes, with a market size of 1,957.92 billion RMB in 2019, which decreased to 1,768.75 billion RMB in 2023 due to declining birth rates [7] - The new national standards for infant formula, effective from February 22, 2023, emphasize safety and quality, requiring companies to submit formula registrations that comply with these standards [4][17] - The market is expected to stabilize, with a projected size of approximately 1,128.85 billion RMB by 2028, reflecting a compound annual growth rate of -8.85% [7] Market Background - Infant formula is designed to meet the specific nutritional needs of infants and young children, mimicking breast milk or adjusting formulas for special medical needs [4][5] - The evolution of the infant formula market in China can be divided into four key stages, from initial development to rapid growth and diversification [6] Market Status - The supply of infant formula is supported by a steady increase in the number of dairy cattle, with the number of cows rising from 91.38 million in 2019 to 105.09 million in 2023 [8] - The demand for infant formula is declining due to a decrease in the birth rate, with 9.02 million newborns in 2023, leading to a reduced consumer base [9][10] Market Competition - The competition in the infant formula market is intensifying, with domestic brands like Feihe and Yili gaining market share against international brands like Mead Johnson and Wyeth [16] - The report identifies ten leading brands in the market, including Wyeth, Nestlé, and Mead Johnson, evaluated based on product approval, financing progress, market penetration, innovation, and compliance [11][12][13][15] Development Trends - The industry is moving towards innovative formulations that enhance the nutritional profile of infant formula, focusing on multi-component synergy rather than single-component additions [32] - Technological advancements in production processes are ensuring the stability and bioactivity of nutrients in infant formula [33] - There is a growing emphasis on clinical evidence and research to validate the effectiveness of infant formula in real-world settings [34] - The industry is also focusing on providing comprehensive nutritional support for infants with special medical needs, reflecting a commitment to social responsibility [35]