Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company is expected to experience a gradual alleviation of performance pressure, with same-store sales showing signs of improvement. The focus is on high-quality development and strategic store network optimization [12][13] - Revenue projections for 2025-2027 are estimated at 20.54 billion, 24.60 billion, and 29.55 billion yuan, with corresponding growth rates of 20.9%, 19.7%, and 20.2%. Adjusted net profits are projected at 2.86 billion, 3.68 billion, and 4.56 billion yuan, with growth rates of 4.97%, 28.74%, and 24.04% respectively [4][15] Summary by Sections Financial Performance - For Q1 2025, the company achieved revenue of 4.43 billion yuan, a year-on-year increase of 18.9%, with a gross margin of 44.2%, up 0.8 percentage points. Adjusted net profit was 590 million yuan, down 4.8% year-on-year [12] - The company’s domestic same-store sales have shown significant improvement, with a notable reduction in the decline rate compared to previous quarters. The total number of stores reached 4,275, with a net closure of 111 stores [13] Revenue and Profit Forecast - The company’s revenue is projected to grow at a compound annual growth rate (CAGR) of approximately 20% over the next three years, with adjusted net profit margins expected to stabilize and improve [15][16] - The adjusted net profit corresponding price-to-earnings (PE) ratios are forecasted to be 14X, 11X, and 9X for the years 2025, 2026, and 2027 respectively [4][15] Market Strategy - The company is focusing on enhancing its supply chain advantages and IP transformation capabilities while continuing its global expansion strategy [15] - The overseas business saw revenue of 1.59 billion yuan in Q1 2025, a year-on-year increase of 30.3%, despite facing high base pressure from the previous year [14]
名创优品：同店渐现改善趋势，业绩压力有望逐季缓解-20250528