2025年中国护肤品功效研究：科技赋能新边界，解码功效成分与市场应用密码

Investment Rating - The report does not explicitly provide an investment rating for the skincare industry. Core Insights - The skincare market is experiencing a trend towards efficacy segmentation and ingredient specialization, driven by increasing consumer demand for personalized skincare solutions [2][5]. - The rise of the "ingredient-conscious" consumer signifies a shift from impulsive purchasing to informed decision-making based on product transparency and scientific claims [21]. - The report highlights a significant growth in the efficacy skincare market, with a 358% increase in consumer attention from 2021 to 2023, and a 23% expansion in the core user base during the same period [21]. Summary by Sections Skincare Market Dynamics - The skincare market is categorized into ordinary and special products, with the latter requiring stricter regulatory approval due to their claims of innovative efficacy [17]. - Ordinary skincare products include functions such as nourishment, moisturizing, anti-wrinkle, firming, oil control, acne treatment, and exfoliation, while special products include sun protection and whitening [18]. Consumer Preferences and Current Status - Consumer skincare needs are evolving from basic maintenance to targeted solutions for stress-related skin issues, with a focus on comprehensive management for sensitive skin [23]. - The primary consumer demands include soothing and stabilizing (75.27%), anti-aging (63.61%), and oil control (63.79%), indicating a shift towards precision improvement in skincare [25][28]. Special Skincare Ingredients and Mechanisms - Whitening and spot removal products are utilizing a technical route of "niacinamide blocking transport + synergistic plant ingredients," with grape seed extract emerging as a top-selling ingredient due to its strong antioxidant properties [68][70]. - The report emphasizes the importance of ingredient transparency and efficacy in consumer decision-making, reflecting a broader trend towards informed skincare choices [21]. Efficacy Skincare Product Matrix - The efficacy skincare product matrix includes categories such as nourishing and moisturizing, soothing and repairing, anti-wrinkle and firming, oil control and acne treatment, exfoliation, sun protection, and whitening [32][33]. - Each category is analyzed for its mechanisms, key ingredients, and consumer demand, showcasing the diverse landscape of skincare solutions available in the market [44][50][61].