2025-05-30 16:09Investment Rating - The industry investment rating is In-Line [4] Core Insights - BYD Auto Japan launched the Sealion 7 in April 2025, which has a driving range of 540km to 590km on a single charge, with prices ranging from ¥4,950,000 to ¥5,720,000 [3][6] - BYD Auto Japan aims to introduce PHEVs in 2026 and plans to establish a lineup of 7-8 models of BEVs and PHEVs by around 2027 [7][6] - The company is focusing on improving battery performance in cold climates and plans to launch a mini EV with unique specifications for Japan in late 2026 [6][8] Summary by Sections Growth Strategy - BYD Auto Japan's sales volume for 2024 was 2,223 vehicles, with a forecast of 1,120 vehicles for January to May 2025 [3] - The Sealion 7 addresses issues related to battery efficiency in cold weather through advanced heating systems [3][6] PHEV Launch - PHEVs are expected to appeal to Japanese consumers due to their electric efficiency and overall quality, with 65% of BYD's global passenger car sales being PHEVs [7][6] Mini EV Market Entry - BYD plans to enter the mini EV market in Japan with a platform unique to the region, leveraging technologies like e-Platform3.0 and LFP blade batteries [8][9] - The mini EV market is anticipated to grow with several Japanese OEMs launching their models, which may stimulate demand [8][9] Implications for Auto Parts Industry - The expansion of mini EV sales in Japan highlights the need for Japanese parts suppliers to focus on cost reduction for EV components [10]