2024年中国果汁市场洞察与实践白皮书

Investment Rating - The report indicates a positive investment outlook for the Chinese juice market, highlighting structural growth opportunities driven by consumer trends and technological advancements. Core Insights - The Chinese juice market is transitioning from "quantity" to "quality," with policy benefits and consumption upgrades driving growth. Companies with raw material control, cold chain technology, and high-end product innovation will lead the market [8][33]. - There is a significant shift in consumer preferences from traditional low-concentration beverages to natural, additive-free, and nutrient-rich pure juices, particularly in first-tier cities, while lower-tier markets are gradually upgrading [8][33]. - Advanced production technologies such as Non-Concentrated Juice (NFC) and High-Pressure Processing (HPP) are gaining traction, offering clear advantages in preserving the nutritional content and flavor of fruits, despite higher equipment and logistics costs compared to traditional methods [8][33]. - The improvement of cold chain logistics and multi-channel sales networks is enhancing the penetration of juice products in various consumption scenarios [8][33]. Chapter Summaries Chapter 1 – Overview of the Chinese Juice Market - The report defines juice categories based on juice content, including 100% pure juice, medium-concentration juice, and low-concentration juice, with a focus on the market's evolution and consumer trends [11][13][14]. Chapter 2 – Juice Industry Chain Analysis - The juice industry chain consists of raw materials, production processing, distribution, and sales terminals, with significant technical and financial barriers in raw material sourcing, manufacturing, and transportation [49][50]. Chapter 3 – Juice Consumption Trends - Consumer demand is shifting towards personalized, experiential, and health-oriented juice products, with a notable increase in the popularity of tropical fruit juices like mango and passion fruit [18][19][41]. Chapter 4 – Future Market Outlook - The retail market for juice is expected to grow from 143 billion RMB in 2020 to 158.4 billion RMB in 2024, with a compound annual growth rate of 2.6%. However, retail consumption volume is projected to decline due to a shift towards higher-priced products [33][39]. Chapter 5 – Case Studies of Juice Companies - The report highlights successful case studies of juice companies that have effectively leveraged technological advancements and consumer trends to capture market share and drive growth [8][33].