2025年中国妇科经纬用药行业概览：“她经济”消费升级，聚焦女性健康需求

Investment Rating - The report indicates a positive outlook for the gynecological menstrual regulation medications industry in China, driven by increasing awareness of women's health and supportive policies [3]. Core Insights - The gynecological menstrual regulation medications industry in China has shown steady growth, propelled by rising market demand and policy benefits, with a focus on women's health needs [3]. - The market is expected to expand significantly due to the emergence of the "she economy" and the aging population, highlighting the potential in menopause management and reproductive health segments [3]. - The industry is characterized by a dual approach to treatment, with Western medicine focusing on hormonal therapies and traditional Chinese medicine emphasizing holistic care [4][5]. Summary by Sections Industry Overview - Menstrual disorders are common among women, with significant differences in treatment approaches between Western and Chinese medicine [4]. - The report defines gynecological menstrual regulation medications as drugs that restore normal menstrual cycles through endocrine regulation [35]. Market Size - The market for gynecological menstrual regulation medications is projected to reach 238.9 billion yuan in 2024, with a growth forecast to 312.8 billion yuan by 2029 [43]. - The market growth is attributed to increased demand for gynecological disease management and supportive policies, with a notable rise in awareness of women's health [41][43]. Industry Chain Analysis - The upstream analysis indicates that rising raw material prices are increasing production costs, impacting smaller companies more than larger ones [53][54]. - The midstream analysis shows a stable growth in the market driven by consumer demand, with a concentration of market share among leading companies [57][61]. - The downstream analysis highlights the growth of online sales channels, providing significant opportunities for the industry [65]. Competitive Landscape - The competitive landscape is marked by a mix of established brands and smaller players, with leading companies leveraging brand strength and distribution advantages [61][62]. - The report notes that traditional Chinese medicine products dominate the market, benefiting from their natural attributes and policy support [43][44].