2025中国护肤品发展趋势研究：需求重塑新生态，洞察个性化与绿色美妆未来走向

Investment Rating - The report does not explicitly provide an investment rating for the skincare industry Core Insights - The skincare industry in China is undergoing a transformation driven by consumer demand for personalized and sustainable products, with a focus on ingredient innovation and technological integration User Profiles - The male skincare market is evolving towards personalized skincare solutions, moving from basic care to more specialized needs such as oil control and acne treatment, with the market expected to reach 15.6 billion yuan by 2024 [19][20] - The Z generation views skincare as a form of self-expression and emotional engagement, with a strong emphasis on cultural identity and social belonging [14][18] - The infant skincare market is rapidly growing, driven by the new parenting philosophies of the "90s" and "Z generation," focusing on safety and scientific formulations [22][25] Ingredient Trends - The plant-based skincare market is entering a phase of innovation characterized by ingredient upgrades and sustainable practices, with a focus on herbal extracts and advanced extraction technologies [26][27] - The top plant extracts in demand for 2024 include Centella Asiatica, licorice root, and purslane, indicating a shift towards natural and effective ingredients [27][28] Technological Innovations - AI technology is transforming the skincare industry from a traditional model to a data-driven ecosystem, enhancing efficiency and enabling personalized skincare solutions [38][40] - The integration of AI in product development is reshaping the research and development processes, allowing for more tailored consumer experiences [39][40] Consumer Concepts - Emotional skincare is emerging as a new concept, combining psychological and sensory elements to enhance the skincare experience [44][46] - The philosophy of minimalist skincare is gaining traction, emphasizing precision and efficiency over excessive product use [53][55] - Sustainable packaging is becoming a priority for consumers, with a significant portion willing to pay a premium for eco-friendly packaging solutions [58][59]