亞洲最專業 AI 網紅數據平台

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The "Orange Generation" (ages 45-64) is a significant consumer group in Taiwan, accounting for 25% of the labor force and 55% of national wealth, making them a key target for health food brands [7][16][17] - The health food market is expanding as the aging population increasingly focuses on health maintenance, with marketing strategies tailored to this demographic [7][16][65] - Social media platforms, particularly Facebook and Instagram, are crucial for engaging the Orange Generation, with specific behaviors and preferences identified for effective marketing [20][22][43][45] Summary by Sections Section 1: About the Report - The report focuses on the Orange Generation's market characteristics and audience profiles, providing insights into health food brand marketing strategies through social media and influencer marketing [7][8] Section 2: Trends and Social Behavior of the Orange Generation - The Orange Generation prioritizes social interaction, news consumption, and product discovery on social media, with 52.8% using it to connect with friends and 36.0% for shopping [20][21] - Key social media platforms for this demographic include Facebook, Instagram, and YouTube, each with distinct characteristics that cater to their preferences [22][23] Section 3: Health Food Marketing Rules - The report outlines marketing trends and strategies for health food brands targeting the Orange Generation, emphasizing the importance of understanding consumer behavior and preferences [39][60] Section 4: Influencer Marketing Strategies - The report highlights the significance of collaborating with expert influencers to enhance brand credibility and effectively communicate product benefits [72][73] - It also discusses the effectiveness of storytelling and real product experiences in influencer marketing to resonate with the audience [76][77] Section 5: AI-Driven Influencer Marketing Strategies - The report emphasizes the use of AI technology to optimize influencer marketing strategies, enabling brands to identify suitable influencers and analyze campaign effectiveness [82][84]