2025AI行销趋势报告书

Investment Rating - The report indicates a positive outlook for the AI influencer marketing industry, with a projected market size of USD 32.55 billion by 2025, reflecting a growth of 35.63% compared to 2024 [9][26]. Core Insights - The global influencer marketing strategy is shifting from "exposure" to "precise communication," with brands focusing on small, effective investments that emphasize performance verification and long-term value [9][26]. - AI is recognized as a crucial tool for enhancing marketing efficiency, with 73% of marketers believing it significantly aids in streamlining operations and providing strategic insights [15][90]. - The report emphasizes the importance of cross-platform strategies, as most users engage with multiple social media platforms, necessitating tailored content strategies for each [19][58]. Summary by Sections Global AI Influencer Marketing and Community Overview - The global influencer marketing market is expected to reach USD 32.55 billion by 2025, with brands increasingly adopting conservative budget allocations focused on effectiveness [9][26]. - Social media platforms are experiencing user growth, with Facebook remaining the largest, while TikTok shows a 6% annual increase, indicating its growing appeal among younger users [12][26]. Taiwan AI Influencer Marketing Data Insights - In Taiwan, Facebook and YouTube dominate social media usage, while TikTok is rapidly gaining traction among younger demographics [29][30]. - The report highlights that food and travel content types dominate commercial posts, with a significant year-on-year growth in commercial post volume [45][46]. 2025 AI Influencer Marketing Trends and Strategic Recommendations - AI is seen as a key enabler for brands to optimize their marketing strategies, with applications ranging from data insights to influencer selection and ROI forecasting [67][90]. - The report suggests that brands should leverage AI to identify trending topics and keywords, enhancing content reach and engagement across platforms [72][90]. Kolr AI Marketing Solutions - Kolr's AI tools provide comprehensive solutions for influencer marketing, including precise influencer matching, performance tracking, and data-driven strategy optimization [68][89]. - The report outlines a three-step approach for effective influencer marketing: precise matching of influencers, professional oversight of content quality, and real-time performance analysis [79][80][81].