2025年5月全国新房市场报告

Investment Rating - The report does not explicitly provide an investment rating for the new housing market [1]. Core Insights - The new housing market is experiencing a decline in the number of available projects, with a 2.7% decrease in the number of projects for sale in 66 monitored cities in May [6][11]. - The demand side shows a slight increase in online search heat for new homes, with a heat index of 60, up by 1 point from April, although it is down 9.2% year-on-year [6][19]. - The average price of new homes in 60 key cities is 19,568 CNY per square meter, showing a negligible decrease of 0.01% month-on-month [6][25]. Summary by Sections 1. Key Policies in May - Central policies focus on financial liquidity and urban renewal initiatives, including a reduction in housing loan rates [7][8]. - Local policies emphasize urban renewal, housing subsidies, and incentives for home purchases, with various cities implementing supportive measures [9][10]. 2. New Housing Market Trends 2.1 Supply Trends - The number of new housing projects for sale has decreased, with a total of 10,853 projects in May, down 2.7% from April [11]. - The number of unsold projects has also significantly dropped by 11.9% due to reduced launches and increased sales [15]. 2.2 Demand Trends - The online search heat index for new homes in 66 cities is 60, reflecting a slight increase from April but a significant year-on-year decline [19]. - The search heat for larger homes (120-140 square meters) has increased from 20.5% to 20.8% [23]. 2.3 Price Trends - The average price for new homes in 60 cities is 19,568 CNY per square meter, with 33 cities experiencing price increases while 26 saw declines [25][27]. - The price changes vary across city tiers, with three to four-tier cities showing a 0.9% increase, while first-tier cities saw a 0.8% decrease [27][28].