2025年中国GEO行业研究（二）：认知战争2.0：如何让品牌成为生成式AI的“标准答案”

Investment Rating - The report does not explicitly state an investment rating for the GEO industry Core Insights - The GEO industry leverages generative AI technology to create content that aligns closely with user intent, enhancing its ranking and citation rates in AI searches, emphasizing content interpretability and authority [6] - The market for AI search products shows a significant concentration of traffic among leading players, with DeepSeek and Nano AI dominating the landscape [12][16] - Traditional marketing faces multiple challenges, including trust crises, information gaps, competitive pressure, and content imbalance, which GEO aims to address through targeted solutions [18][28] Summary by Sections GEO Marketing Transformation - The report outlines the definition of GEO and its role in transforming marketing through AI search products [6][9] - It highlights the traffic situation of AI search products on both web and application platforms, indicating a competitive landscape with clear tier differentiation [12][16] AI Search Product Traffic - In March 2025, DeepSeek led the AI search web traffic with 494.4 million visits, followed by Nano AI with 301.25 million visits, indicating a strong first-tier presence [11][12] - The application traffic shows Quark, Doubao, and DeepSeek as the top three, with Quark leading at nearly 150 million monthly active users [15][16] Core Pain Points in Marketing - Companies face challenges such as trust issues due to exaggerated claims and data privacy concerns, leading to a decline in brand image [24][25] - Information gaps arise from incomplete multi-platform communication, resulting in fragmented user experiences [26][27] - Competitive pressure is evident as leading firms dominate key market segments, making it difficult for newer entrants to gain visibility [20][21] GEO Solutions for Marketing Pain Points - GEO addresses trust crises by ensuring content accuracy and compliance through advanced technologies [36] - It enhances competitive analysis and strategy formulation to help brands navigate market pressures [29][36] - GEO supports the creation of a comprehensive content knowledge base, improving information delivery and user engagement [31][37] Comparison of Traditional Marketing and GEO - Traditional marketing methods are often costly and slow to yield results, while GEO offers a more efficient, trust-building approach by delivering answers directly to users [38][40] - GEO's ability to generate high-quality content that can be reused across platforms positions it as a sustainable marketing solution [38][39]