2025年中国GEO行业研究（二）：认知战争2.0-GEO如何让品牌成为生成式AI的“标准答案”

Investment Rating - The report does not explicitly state an investment rating for the GEO industry Core Insights - The GEO industry leverages generative AI technology to create content that aligns closely with user intent, enhancing its ranking and citation in AI searches, emphasizing content interpretability and authority [6] - The market for AI search products shows a significant concentration of traffic among leading players, with DeepSeek and Nano AI dominating the landscape [12][16] - Traditional marketing faces multiple challenges, including trust crises, information gaps, competitive pressure, and content imbalance, which GEO aims to address through targeted solutions [18][28] Summary by Sections GEO Marketing Transformation - GEO utilizes generative AI to optimize content for AI search engines, improving visibility and user engagement [6] - The report outlines the traffic situation for AI search products, indicating a competitive landscape with clear leaders and laggards [9][14] AI Search Product Traffic - In March 2025, DeepSeek led the AI search web traffic with 494.4 million visits, followed by Nano AI with 301.25 million visits, indicating a strong head effect in the market [12] - The application side of AI search shows Quark, Doubao, and DeepSeek as the top three players, with significant user engagement [16] Core Pain Points in Marketing - Companies face trust issues due to exaggerated claims and data privacy concerns, leading to a decline in brand image [24] - Information gaps arise from fragmented content across platforms, making it difficult for users to obtain complete product information [26] - Competitive pressure is evident as leading firms dominate key market segments, making it challenging for newer entrants to gain visibility [27] GEO's Solutions to Marketing Challenges - GEO addresses trust issues by ensuring content accuracy and compliance through advanced technologies [36] - It enhances competitive analysis and strategy formulation to help brands navigate market pressures [29] - GEO promotes user insights by analyzing search behaviors and preferences, aiding in product optimization and content strategy [30] Comparison of Traditional Marketing and GEO - Traditional marketing methods are often costly and slow to yield results, while GEO offers a more efficient, trust-building approach by delivering answers directly to users [38] - GEO's content can be reused across platforms, creating long-term value and reducing marketing costs compared to traditional methods [40]