2025年轻人情绪消费趋势报告：为新奇付费 当代年轻人的精神快充

Investment Rating - The report indicates a positive outlook on the emotional consumption market, predicting significant growth in related industries [28][27]. Core Insights - Emotional consumption is increasingly recognized as a vital aspect of young people's spending habits, driven by the need for immediate emotional relief and self-expression [10][18]. - The emotional consumption market in China is expected to exceed 2 trillion yuan by 2025, with a compound annual growth rate of 12% since 2013 [28][27]. - Young consumers are willing to pay a premium for products that provide emotional value, with 90% expressing a readiness to spend more for emotional satisfaction [21][27]. Summary by Sections Section 1: Current Consumption Trends - 88.2% of young people report feeling stressed, leading to a rise in consumption behaviors that provide immediate positive feedback [4][7]. - Nearly 60% of consumers believe that spending helps alleviate stress, highlighting the importance of emotional products [8][21]. - Young consumers allocate nearly 30% of their spending to interests, indicating that consumption is a form of self-expression [10][14]. Section 2: Emotional Consumption Market Growth - The global healing economy is projected to reach $7 trillion by 2025, with emotional consumption being a key component [28]. - The report highlights rapid growth in sectors such as trendy toys, cultural tourism, and pet-related products, all benefiting from the emotional consumption trend [27][30]. - The trendy toy market in China is expected to reach 90 billion yuan in 2024, with a 14% annual growth rate [30]. Section 3: Consumer Behavior and Preferences - Young consumers are increasingly drawn to unique and quirky products that provide emotional satisfaction, often referred to as "spiritual fast charging" [33][34]. - The popularity of stress-relief products, such as fidget toys, has surged, with significant engagement on social media platforms [35][36]. - Emotional consumption is characterized by a shift towards instant gratification, with young people prioritizing experiences and products that offer immediate joy [18][19]. Section 4: Demographic Insights - The report categorizes young consumers into five distinct emotional consumption personas, each reflecting different motivations and spending behaviors [41][42]. - These personas include individuals who seek emotional release, self-reward, and novelty, showcasing the diverse motivations behind emotional spending [41][42]. Section 5: Future Outlook - The report anticipates continued growth in the emotional consumption market, driven by evolving consumer preferences and the increasing importance of emotional well-being [27][28]. - Platforms like Douyin (TikTok) are playing a crucial role in shaping trends and facilitating the discovery of new emotional products [106][108].