瑞银：中国宠物食品_ 2025 年 5 月_ 618 大促增长强劲；抖音领先，乖宝和 CPF市场份额持续提升

Investment Rating - The report does not explicitly state an investment rating for the pet food industry in China Core Insights - The pet food market in China is experiencing robust growth, with online GMV across major platforms increasing by 18% YoY in May 2025, driven by a 22% rise in volume despite a 4.3% decline in average selling price [2] - Douyin is leading the growth in the market, with a 54% YoY increase in GMV, significantly outperforming JD and Tmall [2] - The top 10 pet food brands accounted for 39.7% of the market share in May, showing an increase of 1.7 percentage points MoM and 3.2 percentage points YoY [3] Sales Trends - Gambol's online retail sales increased by 42% YoY in May, with its premium cat food brand, Fregate, surging by 147% YoY [4] - China Pet Foods (CPF) recorded an 18% YoY growth in online sales in May, with its brand Toptrees growing by 50% [5] - Petpal's core brand, Meatyway, saw a 14% YoY increase in online sales in May and a 38% YoY rise for the January–May period [5] Cost Trends - The average cost of raw materials for pet treats and staple food declined by 7% and 2% YoY, respectively, in May 2025, primarily due to lower prices for chicken, duck, and soybean meal [6] Market Share Dynamics - The market share for Myfoodie and Fregate increased by 0.5 percentage points and 1.6 percentage points YoY, respectively [4] - CPF's aggregate online sales for January–May were up 24% YoY, with Toptrees' market share increasing to 1.1% [5] Online Sales Channels - Online channels for pet food are showing significant growth, with Tmall, JD, and Douyin all contributing to the overall increase in GMV [27][29]