Zhong Shang Chan Ye Yan Jiu Yuan·2025-06-30 01:44Investment Rating - The report does not explicitly state an investment rating for the smart hardware industry Core Insights - The smart hardware industry is rapidly transforming human life and industrial patterns, driven by IoT and AI technologies [1] - The Chinese government is implementing comprehensive policies to promote the development of the smart hardware industry towards high-end, intelligent, and ecological directions [8] - The market for smart hardware products is expected to grow significantly, with various segments such as smartphones, tablets, wearables, smart home devices, and more showing promising growth trajectories [11][34] Summary by Relevant Sections Smart Hardware Definition - Smart hardware integrates AI, IoT, and big data technologies to achieve device intelligence, forming a "cloud + edge" architecture [3] Smart Hardware Product Classification - Key categories include smartphones, tablets, wearables, smart home devices, smart transportation, industrial smart devices, smart medical devices, smart security devices, and educational smart hardware [4] Industry Development Policies - The Chinese government has established a comprehensive policy framework to support the smart hardware industry, including national strategic planning and local supportive policies [8][9] Current Industry Development - The smartphone market in China is projected to rebound, with an estimated shipment of 291 million units in 2025, reflecting a 5.5% year-on-year growth [11] - The tablet market is also recovering, with a forecasted shipment of 31.2 million units in 2025, up 4.4% from the previous year [16] - The wearables market is expected to see a shipment of 67.28 million units in 2025, driven by strong growth in smartwatches and fitness bands [21] - The smart home appliance market is projected to reach 793.8 billion yuan in 2025, reflecting a growing consumer preference for smart home solutions [35] Key Companies in the Industry - Huawei leads the smart hardware market with a comprehensive ecosystem strategy, achieving a revenue of 862.07 billion yuan in 2024 [57] - Xiaomi focuses on a hardware-internet-retail model, reporting a revenue of 1112.93 billion yuan in Q1 2025, with a significant increase in wearable product sales [60][62] - Midea Group is recognized for its digital transformation in the home appliance sector, with a revenue of 1284.28 billion yuan in Q1 2025 [67] - Haier Smart Home emphasizes scenario-based solutions and achieved a revenue of 791.18 billion yuan in Q1 2025 [72] - iFlytek specializes in AI-driven educational hardware, reporting a revenue of 46.58 billion yuan in Q1 2025 [75] Industry Development Outlook - National policies are supporting the integration of smart hardware with IoT, 5G, and AI technologies, promoting large-scale applications in smart homes and cities [80] - Technological innovations, particularly in AI and semiconductor technologies, are expected to drive the evolution of smart hardware, with a significant shift towards lightweight and wearable devices [81][82]