2025-06-30 01:02Investment Rating - The report indicates a positive outlook for the gaming industry, estimating total game approvals in 2025 to reach between 1,500 and 1,700, with a significant increase in both domestic and imported titles [6][8]. Core Insights - The National Press and Publication Administration (NPPA) approved a total of 158 games in June 2025, marking the largest monthly batch in the past three years. This includes 147 domestic and 11 imported titles [1][6]. - In the first half of 2025, 812 games were approved, which is 18% and 12% higher than the approvals in the first and second halves of 2024, respectively. This growth is attributed to larger batch sizes for domestic games and more frequent approvals for imported games [6][8]. - Tencent and NetEase are expanding their portfolios with new first-person shooter (FPS) titles, reflecting a rising preference among gamers for this genre [1][6]. Summary by Sections Game Approval Highlights - The June 2025 approval batch included 137 mobile, 8 cross-platform, and 2 PC games domestically, along with 4 mobile, 3 cross-platform, and 4 PC games imported [2][3]. - Notable titles in the imported batch include "CrossFire: Rainbow" and "Squad," both FPS games published by Tencent, and "Wildgate," an FPS by NetEase [3][4]. - The domestic batch featured significant titles such as "Zhu Lu Ma Fa," "Rumble Adventure," and "Soul Land," showcasing a variety of RPGs and mobile games [4][9]. Market Trends - The report anticipates that game companies will accelerate new game launches and updates during the summer season to enhance user engagement and monetization [6][8]. - The increasing approval rates and the variety of genres being introduced suggest a robust growth trajectory for the gaming industry in China [1][6].