摩根士丹利：Investor Presentation-中国汽车概述

Investment Rating - The report assigns an "In-Line" investment rating for the China Autos industry [3]. Core Insights - The report forecasts 28.3 million units of passenger vehicle (PV) sales in China for 2025, representing a 3% year-over-year increase, and 14.9 million units of new energy vehicle (NEV) sales, which is a 22% year-over-year increase [9][10]. - The penetration of L2+ autonomous driving is expected to reach 25% in 2025, up from a previous estimate of 15% [15][17]. - The wholesale NEV penetration reached 50% in June 2025, indicating a significant shift towards electric vehicles [20]. - The report highlights the increasing competition in the EV market, with local brands gaining market share from foreign brands [43][48]. Market Overview - The China auto industry is projected to see a total of 28.3 million PV sales in 2025, with a breakdown of 22.6 million domestic sales and 5.7 million exports [9]. - NEV sales are expected to grow significantly, with battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs) contributing to this growth [9]. - The report notes that Asia and Europe accounted for over 65% of China's vehicle exports in the year-to-date 2025 [51]. Competitive Landscape - The report discusses the intensifying competition in the EV market, particularly from tech heavyweights collaborating with local OEMs to develop smart EVs [43][45]. - Local brands are continuing to gain share from foreign brands, with a notable increase in market share for brands like BYD and Geely [48]. - The report emphasizes the importance of collaborations among OEMs to enhance innovation and reduce costs in vehicle development [64][67]. Future Trends - The report identifies key focuses for auto OEMs, including AI-enabled smart cockpits, autonomous vehicles, and eVTOLs [70]. - It also highlights the ongoing development of autonomous driving capabilities, with several companies advancing their technologies to achieve higher levels of automation [73][75].