市场洞察;千亿“她经济”新蓝海，电子面膜开启护肤新时代!

Investment Rating - The report does not explicitly provide an investment rating for the electronic mask industry Core Insights - The electronic mask industry is transitioning from the initial exploration phase to commercialization, indicating a shift towards personalized skincare solutions [5] - The market for electronic masks is projected to grow significantly, driven by technological advancements, consumer demand for personalized skincare, and the rise of the "she economy" [12][13] Summary by Sections Definition and Development of Electronic Masks - Electronic masks are innovative beauty products that combine electronic technology with traditional mask forms, utilizing microcurrent and other technologies to enhance skincare effectiveness [3][4] - The industry has evolved through three stages: conceptual emergence (2000-2015), initial application (2015-2020), and commercialization (2020-2025) [5] Comparison with Traditional Masks - Electronic masks differ from traditional masks by incorporating technology that enhances the absorption of skincare ingredients, making them more effective for daily skincare routines [6][7] - They are designed for convenience and can be used without manual operation, appealing to consumers seeking easy skincare solutions [6] Market Dynamics and Growth Drivers - The electronic mask market is expected to reach a scale of 1,236 billion yuan by 2026, with a compound annual growth rate (CAGR) of 26.2% from 2018 to 2026 [11] - Factors driving growth include the integration of technology in skincare, the rise of personalized and efficient skincare solutions, and the increasing purchasing power of female consumers [12][13] Competitive Landscape - Key players in the electronic mask market include brands like Naturando, True Pearl Aesthetics, and Green Exhibition Technology, each offering unique products with varying technological features [20] - Green Exhibition Technology's "Hone" electronic mask is highlighted as a competitive product due to its innovative features and market positioning [20] Technological Innovations - The report emphasizes the importance of flexible electronics, microcurrent technology, and smart sensing technology as critical components for the development of electronic masks [24][26][27] - These technologies enable real-time data collection and personalized skincare solutions, setting electronic masks apart from traditional products [28] Future Trends - The electronic mask industry is expected to continue expanding, with a focus on sustainability and reusable designs that align with consumer preferences for environmentally friendly products [14] - The integration of advanced technologies and personalized services will be crucial for companies aiming to capture market share in this emerging sector [28]