2025-07-16 15:25Investment Rating - The report assigns an "Overweight" rating to Pop Mart International Group with a price target of HK$365.00, indicating a potential upside of 39% from the current price of HK$263.20 [6]. Core Insights - Pop Mart's 1H25 sales and earnings exceeded estimates by 8% and 20%, respectively, with Greater China and APAC identified as key markets driving this performance [1][2]. - The company is expected to continue strong sales growth, with estimates of 150-160% growth in 3Q25, following a 230% increase in 2Q25 [3]. - The report highlights significant operational efficiencies, with a notable decline in the SG&A ratio due to economies of scale and effective spending management [2][4]. Financial Performance - For 1H25, Pop Mart reported sales of RMB 13.7 billion, a 200% increase year-over-year, and a net profit of RMB 4,375 million, reflecting a 375% increase [2]. - The gross profit margin (GPM) improved to 70.9%, up 6.8 percentage points, while the operating profit margin (OPM) reached 41.1%, an increase of 16.7 percentage points [2]. - The report forecasts revenue growth of 140% and 210% for 2025, with adjusted net profit margins projected at 31.6%, 32.5%, and 32.9% for 2025, 2026, and 2027, respectively [4][11]. Estimate Revisions - Revenue forecasts for 2025, 2026, and 2027 have been increased by 19%, 22%, and 23%, respectively, due to stronger-than-expected performance in both domestic and international markets [9]. - Gross profit margin assumptions have been raised by 2.6 percentage points for 2025, reflecting increased pricing strategies in the US market [10]. - The SG&A ratio is expected to decrease to 29.9%, 29.3%, and 29.2% for 2025, 2026, and 2027, respectively, indicating improved operational leverage [11]. Valuation - The base case scenario for the price target has been raised to HK$365, reflecting a revised EPS forecast for 2025, with a target P/E ratio of 46x [24]. - The bull case scenario suggests a price target of HK$482, driven by stronger domestic and overseas momentum [25]. - The bear case scenario indicates a price target of HK$161, contingent on unfavorable macroeconomic conditions [25].