Tou Bao Yan Jiu Yuan·2025-07-23 12:58Investment Rating - The report indicates a positive investment outlook for the shampoo and hair care products industry, highlighting continuous market growth and innovation opportunities driven by consumer demand and technological advancements [4][46]. Core Insights - The shampoo and hair care industry in China is experiencing significant growth, with market size projected to increase from 415.8 billion RMB in 2020 to 577.5 billion RMB in 2024, reflecting a compound annual growth rate (CAGR) of 8.6% [46]. - The rise of F2C (Factory to Consumer) models and the dominance of online sales channels are reshaping the market landscape, with e-commerce platforms becoming the primary purchasing avenue for consumers [4][16]. - Consumer preferences are shifting towards personalized and functional products, with a growing focus on ingredient safety, efficacy, and overall user experience [17][49]. - The increasing prevalence of hair loss issues among the population is driving demand for anti-hair loss products, supported by regulatory frameworks that promote product safety and efficacy [18][19]. Industry Definition - The shampoo and hair care products industry encompasses a variety of segments, including cleansing, conditioning, styling, dyeing, and hair growth products, catering to diverse consumer needs [5][6]. Industry Classification - Products are classified based on their functions into cleansing, care, and beauty/styling categories, with each category addressing specific consumer requirements [7][9][10]. Industry Characteristics - The industry is characterized by the emergence of F2C models, a shift towards online sales, and an increasing focus on consumer demand for innovative and effective products [16][17]. Development History - The industry has evolved from small-scale production in the 1960s to a mature market with a complete supply chain, marked by the entry of foreign brands and the rise of domestic players [20][25]. Industry Chain Analysis - The shampoo and hair care products industry has a well-established supply chain, with upstream raw material suppliers, midstream brand manufacturers, and downstream distribution channels [26][27]. - The industry exhibits a "strong at both ends, weak in the middle" structure, with upstream raw material suppliers holding significant power while midstream manufacturers face challenges [27][37]. Market Size and Growth - The market is expected to continue growing, driven by high-frequency repurchase behavior and the influence of e-commerce, with projections indicating a market size of 621.9 billion RMB by 2025 [46][47]. - The demand for functional products is increasing due to modern lifestyle challenges, leading to a shift towards symptom-driven purchasing behavior among consumers [49][50].