Tou Bao Yan Jiu Yuan·2025-07-25 11:53Investment Rating - The report does not explicitly provide an investment rating for the neck cream industry Core Insights - The neck cream industry focuses on skincare for the neck area, aiming to moisturize, reduce neck lines, enhance firmness, and prevent premature aging. The market is experiencing strong demand due to increased awareness of anti-aging and the rise of niche markets, driven by market education and media influence. Future growth will be propelled by personalized and diversified functional demands, technological innovation, and product iteration [4][10][15]. Industry Definition - Neck cream refers to skincare products specifically designed for the neck area, aimed at moisturizing the skin, reducing neck lines, enhancing firmness, and preventing signs of aging. The products provide rich nutrients and form a protective barrier to maintain moisture and promote metabolism [5]. Industry Classification - Neck creams can be classified based on core functions into basic moisturizing types and functional types [6][7]. Basic Moisturizing Neck Cream - Primarily focuses on moisturizing and hydrating the neck skin, suitable for individuals with light skin or no visible neck lines, used for daily preventive care [8]. Functional Neck Cream - Includes anti-aging and anti-wrinkle types, brightening types, firming types, and sunscreen types, each targeting specific skin concerns [9]. Industry Characteristics - The neck cream industry is characterized by strong consumer demand, active technological innovation, and high research and development barriers [10]. Consumer Demand - The strong consumer demand in the neck cream industry stems from modern individuals' increasing awareness of neck skin care, with many women starting to incorporate neck care into their daily routines from the age of 20 [11]. Technological Innovation - The neck cream industry is continuously launching products with innovative ingredients and new technologies to meet market demands, emphasizing not only basic moisturizing effects but also special ingredients for firming and wrinkle reduction [13]. High R&D Barriers - Developing excellent neck cream products requires deep R&D capabilities and technical accumulation, including expertise in active ingredient selection, formula optimization, and clinical testing [14]. Market Size - The neck cream industry market size is projected to grow from 1.047 billion RMB in 2019 to 2.091 billion RMB in 2024, with a compound annual growth rate (CAGR) of 14.84%. From 2025 to 2029, it is expected to grow from 2.354 billion RMB to 3.319 billion RMB, with a CAGR of 8.97% [31]. Market Growth Drivers - The growth of the neck cream market is driven by enhanced anti-aging awareness, the rise of niche markets, and increased consumer interest in comprehensive skincare solutions [34][36]. Competitive Landscape - Brands like SDX, VSVE, and others dominate the first tier of the market with high cost-performance ratios, while high-end brands like Clarins and Sisley occupy the second tier with relatively lower sales [41][42]. Future Industry Trends - The neck cream industry is expected to see accelerated competition and market consolidation, with larger firms leveraging technological advantages and regulatory compliance becoming key competitive factors [43].