2025年中国泳池清洁机器人行业研究报告（下）：中国企业出海，国产泳池机器人“游”向世界新蓝海

Investment Rating - The report does not explicitly provide an investment rating for the robotic pool cleaner industry Core Insights - The global demand for robotic pool cleaners is expanding, with 90% of the private pool market concentrated in Europe and the US, making it a strategic necessity for Chinese companies to expand internationally. Chinese firms possess advantages in product intelligence, supply chain, market entry, and cost-performance ratio [3][7][11] Summary by Sections Industry Status - The demand for automated pool cleaning is on the rise, particularly in the US, UK, Germany, Australia, Italy, France, Canada, and Spain. There is a differentiation in competition between basic models priced at $200-$400 and high-end models with smart IoT features priced above $800 [3][4] Background of Chinese Companies Going Global - The increasing interest in "robotic pool cleaner" indicates a growing demand for automation in pool maintenance. The report emphasizes that the international expansion of Chinese pool cleaning robot companies is an inevitable strategic path [3][4] Outbound Companies - The leading brands in the outbound market include Yuanding Intelligent, followed by Wangyuan Technology, Seauto, Xingmai Innovation, Zhicheng Power, and Langyong Future. Yuanding Intelligent and Zhicheng Power cover the low, mid, and high-end markets, while Wangyuan Technology focuses on the mid-low end [4][21] Outbound Strategies - Chinese companies are transitioning from ODM to OBM, enhancing brand recognition globally through localized branding. They adopt a differentiated product strategy focusing on intelligent design and modularity to penetrate the market and improve after-sales service [5][30] Advantages of Chinese Companies - Chinese robotic pool cleaner companies have a "head start" in product intelligence, with the industry evolving towards wireless, intelligent, lithium battery-powered, and lightweight products. The core competitiveness is shifting from hardware to software algorithms and system integration capabilities [7][8] Sales Channels - The primary sales channels for robotic pool cleaners are e-commerce platforms, which facilitate direct consumer engagement and global market penetration. Companies like Yuanding Intelligent have entered over 7,000 mainstream retail stores in Europe and the US [9][10] Competitive Landscape - The global market is not dominated by major European and American brands, with the leading competitors being companies from Israel and Spain. This presents a relatively lower competitive pressure for Chinese companies entering the market [10][11] Price Competitiveness - The average price of Chinese robotic pool cleaners is around $300, significantly lower than the global average of approximately $600, providing a cost-performance advantage [11][13] Brand Hierarchy - The report categorizes Chinese outbound brands into three tiers: - Tier 1: Yuanding Intelligent - Tier 2: Wangyuan Technology, Seauto, Xingmai Innovation, Zhicheng Power, Langyong Future - Tier 3: Dejing Intelligent, Mulin Intelligent [21][22] Product Strategy - Chinese companies are focusing on differentiated product positioning across economic, mid-range, and high-end markets, with an emphasis on intelligent features and modular designs to enhance after-sales service [30][31]