Investment Rating - The report indicates a positive outlook for the inbound tourism platform industry, highlighting a rapid recovery and growth phase driven by policy support and market demand [4][5]. Core Insights - The inbound tourism platform industry is experiencing a significant recovery, with digital solutions enhancing the full-service experience for international tourists. The expansion of visa-free policies has directly contributed to an increase in tourist numbers. The market is diversifying, with emerging markets gaining traction. Technologies like AI and VR/AR are accelerating service upgrades and industry restructuring, improving tourist satisfaction [4][5][9][10][11]. Summary by Sections Industry Definition - The inbound tourism platform industry encompasses digital services for international tourists visiting China, including visa processing, itinerary planning, accommodation booking, local transportation, guiding services, and cultural experiences. The industry is benefiting from policies that facilitate travel, such as visa and payment simplifications, leading to a notable increase in market vitality [5]. Industry Characteristics - The industry is characterized by a deep interconnection between policy drivers and market recovery, a dual feature of traditional market segmentation and emerging market potential, and an accelerated digital transformation that enhances service quality and industry restructuring [9][10][11]. Development History - The industry has evolved through four stages: the nascent phase (1978-1991), the initiation phase (1992-2007), the rapid development phase (2008-2019), and the maturity phase (2020-present). Each phase reflects changes in technology, policy, and market dynamics [12][16][17]. Market Size - The inbound tourism platform market size grew from 24.285 billion RMB in 2019 to 26.967 billion RMB in 2024, with a compound annual growth rate (CAGR) of 2.12%. It is projected to expand from 33.902 billion RMB in 2025 to 84.676 billion RMB by 2029, with a CAGR of 25.71% [27][28]. Policy Analysis - Key policies include the expansion of visa-free access to 63 countries, which has significantly boosted inbound tourist numbers. The report emphasizes the importance of these policies in driving market growth and enhancing the overall tourist experience [29][33]. Competitive Landscape - The competitive landscape is characterized by a tiered structure, with leading companies like Shanghai Ctrip Business Co., Ltd. in the first tier, followed by companies like Tongcheng Travel and Zhejiang Fliggy Network Technology Co., Ltd. in the second tier. The report notes that competition is intensifying, particularly as leading firms leverage AI technologies to enhance user engagement and service offerings [35][36][37].
2025年入境旅游平台行业词条报告
Tou Bao Yan Jiu Yuan·2025-08-04 12:55