市场洞察:“懒”出新商机，一次性内裤如何在细分场景中精准突围?

Investment Rating - The report does not explicitly provide an investment rating for the disposable underwear industry Core Insights - The disposable underwear industry is experiencing rapid growth driven by low prices, high frequency of use, strong demand in specific scenarios, and its fast-moving consumer goods (FMCG) nature [2][3] - The average market price for disposable underwear ranges from 2 to 10 yuan, making it an attractive option for price-sensitive consumers, especially on e-commerce platforms [2] - The market size for disposable underwear in China is projected to exceed 600 billion yuan by 2025, with a compound annual growth rate (CAGR) of 82.2% from 2022 to 2025 [9][10] Market Size and Sales Channels - The disposable underwear market in China was approximately 107 billion yuan in 2022 and is expected to grow to 646 billion yuan by 2025 [9] - Online sales accounted for about 42% of the market in 2022, increasing to an estimated 71% by 2024, indicating a significant shift towards online purchasing [10][11] Competitive Landscape - The disposable underwear market features numerous players across various segments, including maternal and infant brands, outdoor travel brands, textile and apparel brands, retail brands, and hygiene product brands [14][15] - Leading brands in the maternal and infant segment include Ten Months Crystal, Maternity, and All Cotton Era, while Freego and Buddy High are notable in the outdoor travel segment [15][16] Production Process - The production of disposable underwear involves eight key processes, with sterilization being the critical step to ensure hygiene and safety [20][21] - The main sterilization methods include ethylene oxide sterilization and high-energy electron beam sterilization, with the former being the most common [21][22]