摩根士丹利：腾讯-坚实核心 + 高投资回报率的人工智能，重申首选推荐

Investment Rating - The report reiterates Tencent Holdings Ltd. as a "Top Pick" with an "Overweight" rating and raises the price target from HK$650.00 to HK$700.00, implying a 19% upside potential from the current price of HK$586.00 [1][6][48]. Core Insights - The successful deployment of AI across all business lines is expected to drive solid revenue growth, alleviating concerns about margin pressure from AI investments due to a favorable mix shift [1][12]. - The report highlights a strong performance in the second quarter (2Q), with revenue growth of 14.5% year-over-year, driven by significant contributions from online games and advertising [19][17]. - The management's focus on tracking AI effectiveness through various metrics indicates a strategic approach to leveraging AI for business growth [3][12]. Summary by Sections Financial Performance - Tencent reported a 2Q revenue of Rmb184.5 billion, a 14.5% increase year-over-year, with online games growing by 22.1% and advertising revenue increasing by 19.7% [17][19]. - Gross profit margin reached a record high of 56.9%, reflecting a 3.6 percentage point increase year-over-year [19][17]. - Non-IFRS operating profit grew by 19%, beating estimates, while net profit increased by 16.8% year-over-year [19][17]. Capital Expenditure and Growth Projections - The company maintained its capital expenditure guidance at a low teens percentage of total revenue for 2025, estimating Rmb97 billion for the year [2][3]. - Expectations for 3Q revenue growth are set at 12%, with non-IFRS operating profit growth projected at 14% [3][12]. Game and Advertising Segments - The gaming segment is expected to continue its momentum, with a projected 16% year-over-year growth in 3Q, driven by the launch of Valorant Mobile and strong performance from existing titles [4][3]. - Advertising revenue is anticipated to grow by 20% in 3Q, supported by successful AI ad technology deployment [4][12]. Valuation and Investment Strategy - The price target of HK$700 is derived from a sum-of-the-parts valuation, with HK$613 attributed to core businesses and HK$87 to associate investments, applying a 30% discount to investment value [38][39]. - The report emphasizes Tencent's position as a leading AI adopter with high ROI potential, particularly in consumer-facing AI applications [12][39].