2025年中国智能家居产业链洞察：从芯片到场景，生态协同与无感交互引领产业升级

Investment Rating - The report does not explicitly provide an investment rating for the smart home industry Core Insights - The smart home industry in China is experiencing rapid growth and is becoming a significant development direction in the home sector, integrating various technologies and components from upstream to downstream [2] - The report aims to analyze the smart home industry landscape, detailing the current status and development trends in specific application scenarios such as whole-home intelligence and smart living rooms [2] Summary by Sections Smart Home Industry Midstream - The smart home industry in China has formed a regional clustering characteristic, with major enterprises concentrated in the eastern coastal provinces. Traditional home appliance giants dominate the market due to brand and channel advantages, while tech giants accelerate penetration through ecosystem layouts, squeezing the survival space of small and medium enterprises [4][18] Whole-Home Smart Applications - Whole-home smart systems achieve refined coverage of space functions and proactive environmental control through deep collaboration of multiple systems and scenario-based services, enhancing living experiences from security and lighting to health management, creating a safe, comfortable, and efficient smart living space [5][24] Smart Living Room Applications - The smart living room serves as a strategic high ground for scenario-based applications, integrating IoT, AI, and spatial interaction technologies to create an innovative living space that combines immersive audio-visual entertainment, intelligent health management, adaptive environmental control, and comprehensive device collaboration [6][27] Smart Home Industry Upstream - The smart sensor industry in China is thriving due to policy support and the acceleration of domestic substitution trends, with the market size growing from 738.9 billion yuan in 2019 to 1,336.2 billion yuan in 2023, reflecting a compound annual growth rate of 16% [12][14] - The wireless communication module market is expected to reach 3,444.3 billion yuan by 2024, driven by the expansion of the IoT ecosystem [14] Smart Home Application Ecosystem - The smart home application ecosystem includes various devices such as smart sensors, smart speakers, smart lighting, and smart appliances, which collectively enhance the user experience and functionality of smart homes [23] Smart Bedroom Applications - The smart bedroom is reshaping sleep health management through the integration of IoT, AI, and biological sensing technologies, addressing the significant sleep disorder issues faced by over 300 million people in China [31][33] Smart Kitchen Applications - The smart kitchen integrates air purification, health monitoring, and whole-home interconnectivity to create a closed-loop system for pollution prevention and personalized health management, enhancing both environmental safety and convenience [34][36] Smart Bathroom Applications - The smart bathroom is evolving from functional upgrades to a comprehensive health service and safety assurance system, utilizing AI algorithms and non-contact monitoring technologies [37][39] Smart Balcony Applications - The smart balcony revolutionizes traditional balcony spaces by integrating IoT, AI, and automation technologies, allowing for the intelligent fusion of laundry care, plant maintenance, and leisure activities [40][41]