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新能源车售后服务:数字化驱动、产业协同与可持续发展新方向,头豹词条报告系列
Tou Bao Yan Jiu Yuan·2025-08-27 12:07

Investment Rating - The report rates the new energy vehicle after-sales service industry as a high-growth sector with significant investment opportunities due to rapid market expansion and technological advancements [4]. Core Insights - The new energy vehicle after-sales service industry encompasses full lifecycle services, with its importance increasing alongside market expansion. Technological innovations are driving service model upgrades, such as Tesla's OTA updates and NIO's battery swap system. The market is experiencing rapid growth due to the increase in vehicle ownership and changes in maintenance demand structure. Comprehensive policies are empowering the industry, pushing for higher market concentration as regulations require automakers to establish their own after-sales systems, which pressures small and medium enterprises [4][20][21]. Summary by Sections Industry Definition - The new energy vehicle after-sales service refers to a range of services including maintenance, repair, parts supply, charging infrastructure construction and operation, and battery recycling throughout the vehicle's lifecycle [5]. Service Content Classification - Services can be categorized into maintenance and repair, charging services, battery swap services, roadside assistance, and remote services [6][7][8]. Service Object Classification - The industry can be segmented into battery repair, motor repair, electronic control system repair, and charging pile repair [10][11][12][13][14]. Service Operation Model Classification - The service operation models include self-operated services and outsourced services, with self-operated models enhancing customer loyalty and brand trust, while outsourced models reduce operational costs and improve service efficiency [16][17]. Industry Characteristics - Key characteristics include technological innovation leading service model upgrades, rapid market growth, significant structural changes, and comprehensive policy support [18]. Development History - The industry has evolved through three stages: initial phase (2010-2015), rapid development phase (2016-2020), and maturity phase (2021-present), with each stage marked by different challenges and advancements [22][24][27]. Industry Scale - The market size of the new energy vehicle after-sales service industry grew from 1.063 billion to 16.249 billion from 2019 to 2024, with a compound annual growth rate of 72.53%. It is projected to reach 150.195 billion by 2029, growing at a rate of 45.4% [45][46]. Competitive Landscape - The competitive landscape is characterized by a tiered structure, with leading companies like BYD, NIO, and CATL in the first tier, followed by Tesla and Xpeng in the second tier, and third-tier players like Tuhu and JD Yiche [53][54]. The industry is witnessing a shift towards a "manufacturer-led + differentiated third-party" competition model, with various players entering the market [58].