Investment Rating - The report indicates a positive investment outlook for the smart imaging devices industry, highlighting significant growth potential in the coming years [5][29]. Core Insights - The global smart imaging devices market is projected to grow at a compound annual growth rate (CAGR) of 18.9% from 2020 to 2024, reaching a market size of 62.651 billion yuan by 2024, before slowing to 5.8% growth from 2025 to 2029, with an expected market size of 98.62 billion yuan by 2029 [5][29][31]. - China remains a core market, with a shipment volume share of 17.4% in 2024, while the Asia-Pacific region (excluding China) is expected to see a recovery in growth, accounting for 15.0% [5][18]. - The industry is characterized by a highly concentrated competitive landscape, with the top three companies (CR3) holding a combined market share of 78.9% in 2024, indicating strong market control by leading players [7][36]. Market Overview - Smart imaging devices include handheld devices (such as panoramic cameras and action cameras) and non-handheld devices (such as drones and photography gimbals), with over 80% domestic market share in consumer-grade panoramic cameras held by Chinese brands [4][5]. - The global market for smart imaging devices is expected to experience a shift from explosive growth to stable growth as the market matures, with increased competition and market saturation impacting new user acquisition [31][36]. Industry Chain Analysis - The smart imaging devices industry chain consists of upstream (raw materials and core components suppliers), midstream (brand manufacturers), and downstream (application scenario customers) segments [6][9]. - Key components in the upstream segment include CMOS image sensors, optical lenses, DSP chips, and lithium batteries, with CMOS sensors accounting for 52% of costs [6][10]. Competitive Landscape - The leading companies in the smart imaging devices market include Insta360, DJI, and GoPro, with Insta360 experiencing significant market share growth from 28.4% in 2023 to 35.6% in 2024 [7][36]. - GoPro's market share decreased from 38.2% to 30.1%, while DJI's share fell from 19.1% to 13.2% during the same period [7][36]. Regional Insights - The global shipment volume of smart imaging devices has shown fluctuations, with China maintaining a high volume, while the U.S., Japan, and Europe have seen declines due to inflation and market saturation [18][29]. - The outdoor sports camera market is expanding, with shipments expected to rise from 18.07 million units in 2020 to 50 million units by 2024, driven by the growing number of outdoor enthusiasts [28].
2025年中国智能影像设备市场持续扩张,中国品牌影响全球格局