2025-09-15 13:17Investment Rating - The report downgrades the investment rating of Pop Mart to Neutral from Overweight, with a price target (PT) of HK$300, down from HK$400 [1][3][9]. Core Insights - The long-term investment thesis for Pop Mart remains intact, supported by its strong brand equity and sales momentum, despite recent challenges such as declining Google search interest and resale prices [1][9]. - The report highlights that the share price has increased significantly, with a 209% year-to-date rise and a 466% increase over the past year, leading to a valuation that is considered priced for perfection [1][9]. - Upcoming catalysts, including the release of new animation and product launches, have low visibility, which may impact future performance [1][9]. Summary by Sections Investment Thesis - Pop Mart is a leader in China's IP merchandise market, with a diverse portfolio of over 100 owned and licensed IPs, 571 retail stores, and 2,577 roboshops across more than 30 countries [9][10]. - The company is expected to benefit from its proven capability in sourcing and monetizing IP through social media, a diversified IP portfolio, and significant global exposure [9][10]. Financial Estimates - Revenue is projected to grow from Rmb13,038 million in FY24 to Rmb49,559 million in FY27, with a year-on-year growth rate of 106.9% in FY24 and 20.1% in FY27 [8][25]. - Adjusted net income is expected to rise from Rmb3,220 million in FY25 to Rmb17,890 million in FY27, reflecting a compound annual growth rate (CAGR) of 34% [8][25]. Valuation - The price target of HK$300 is derived using a PEG ratio of 1.1x, which is a 40% discount to the market-cap weighted average PEG of comparable companies [10]. - The report indicates that the current valuation reflects a 25x P/E for 2026 estimates, suggesting that the stock is fairly valued given its growth prospects [10].