《2025京东钛厨具趋势白皮书》

Investment Rating - The report does not explicitly provide an investment rating for the titanium cookware industry Core Insights - The titanium cookware market is experiencing significant growth driven by increasing consumer health awareness and the advantages of titanium materials, such as safety and stability [8][30][34] - The report highlights the importance of understanding consumer needs and market trends to design products that meet these demands, thereby accelerating the growth of the titanium cookware sector [8][35] Summary by Sections 1. Health Diet Trends and Titanium Cookware Development - The "Healthy China" strategy is enhancing the health literacy of Chinese residents, leading to a growing focus on nutrition and dietary health [16][18] - Consumers are increasingly concerned about health-related issues in cooking, including the safety of materials used in cookware [26][27] - Titanium cookware is gaining popularity due to its lightweight, non-leaching properties, and ability to retain nutrients during cooking [30][34] 2. Titanium Cookware Consumption Demand Insights - Consumers prioritize non-stick technology, material quality, and ease of cleaning when purchasing titanium cookware [63][64] - The report indicates that 55% of consumers are interested in non-oil cooking methods, reflecting a shift towards healthier cooking practices [79] - The purchasing decision for titanium cookware is heavily influenced by e-commerce platforms and social media, with 68% of consumers using these channels for information [50][51] 3. Growth Trends of Titanium Cookware on JD Platform - The transaction amount for titanium cookware on JD platform is projected to grow at a compound annual growth rate (CAGR) of 109% from 2023 to 2025 [201] - The number of users purchasing titanium cookware on JD is also expected to increase, with a CAGR of 118% during the same period [204] - The penetration rate of titanium cookware is accelerating, particularly in cookware and waterware categories [208]