2025年中国医疗美容市场洞察报告：轻医美如何用“可视化场景”开拓新增长极？

Investment Rating - The report does not explicitly state an investment rating for the medical aesthetics industry Core Insights - The integration of medical aesthetics and lifestyle aesthetics is gaining traction, with light medical aesthetics being more favored by consumers due to its lower risk and minimal invasiveness [2][4] - The report highlights the importance of compliance and the need to avoid existing issues within the medical aesthetics industry, such as illegal practices and non-compliance [2][4] - The market for light medical aesthetics is expected to continue growing, driven by consumer demand for less invasive procedures [22][24] Summary by Sections Current Status of the Medical Aesthetics Industry - The global medical aesthetics market has shown steady growth, with the number of procedures increasing from 18.58 million in 2014 to an estimated 37.95 million in 2024 [22][24] - Light medical aesthetics procedures have gained a larger market share, increasing from 51.5% in 2014 to 54.1% in 2024, while heavy medical aesthetics have seen a decline [24] Overview of the Integrated Development of Medical Aesthetics and Lifestyle Aesthetics in China - The report discusses the collaborative potential between medical aesthetics and lifestyle aesthetics, emphasizing the need for clear boundaries to prevent malpractice [4][38] - The integration of beauty dentistry and traditional Chinese medicine into the medical aesthetics framework is highlighted as a growth area, supported by favorable policies [4][38] Medical Aesthetics Extension Field and Lifestyle Aesthetics - The report identifies light medical aesthetics as a promising field, particularly in non-invasive procedures such as injectables and skin treatments [26][48] - The demand for aesthetic services is expanding among male consumers, indicating a shift in market dynamics [29][30] Challenges and Opportunities - The report emphasizes the need for strict compliance to combat the "four black" phenomena in the industry: illegal institutions, illegal products, unqualified personnel, and deceptive marketing practices [56][57] - The potential for medical aesthetics tourism is significant, with many consumers seeking services abroad due to insufficient local supply [34][36]