2025年中国体重管理食品行业概览：近80%执行难？科学营养配比，让体重管理事半功倍

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese weight management food industry is transitioning from a rough development phase to a scientific and precise approach, driven by the increasing obesity rates and the need for effective health solutions [5][6][7] - The market is expected to grow significantly, with a projected increase from 18.03 billion yuan in 2020 to 98.96 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 53.1% [37] - By 2029, the market size is anticipated to reach 386.37 billion yuan, with a CAGR of 26.1% [37] Summary by Sections Industry Overview - The weight management food industry in China focuses on controlling calorie intake and optimizing nutritional balance to cater to various weight loss needs [4] - The industry has evolved from simple weight loss products to comprehensive scientific solutions, supported by policies, standards, and technological innovations [4][5] Industry Chain Analysis - The industry operates on a three-tier structure: upstream suppliers provide raw materials, midstream manufacturers produce the food products, and downstream channels reach consumers [41][43] - Upstream suppliers include traditional herbal ingredients and modern nutritional components, while midstream manufacturers focus on product development and quality control [45][43] Competitive Landscape - The market exhibits a differentiated competition structure, with leading companies leveraging brand and R&D advantages, while traditional brands maintain steady growth through established channels [6][68] - The industry is shifting from homogeneous competition to value innovation, with a focus on functional segmentation and personalized services as new growth points [68][69] Development Trends - The industry is moving towards a comprehensive health solution model that integrates scientific formulations, personalized services, and digital ecosystems [71] - Future trends indicate a growing demand for personalized nutrition interventions and multi-target efficacy verification, alongside the establishment of a robust online and offline distribution system [37][71]