Investment Rating - The report assigns an "Outperform" rating to the company with a target price of 65.97 RMB, based on a projected 2025 forward PE of 37x [1][5][17]. Core Insights - The company's performance in the first half of 2025 was under pressure, with revenue of 1.97 billion RMB, down 6.73% year-on-year, and net profit attributable to shareholders of 0.22 billion RMB, down 41.68% year-on-year. The decline was attributed to the impact of tariffs and order timing [5][17]. - The North American market is showing positive signs of demand recovery, particularly with the large-scale adoption of electronic shelf labels (ESL) by major retailers like Walmart, which is expected to drive growth [5][17]. - The report highlights the ongoing global digitalization trend in retail, with ESL shipments in the first half of 2025 reaching 248 million units, a 56% increase year-on-year [5][17]. - The company is expanding its digital store solutions, which include AI cameras and smart carts, aiming to enhance inventory and order management through digital integration [5][17]. Financial Summary - Projected revenues for 2025, 2026, and 2027 are 4.95 billion RMB, 5.95 billion RMB, and 7.05 billion RMB, respectively. Net profit attributable to shareholders is projected at 0.75 billion RMB, 0.92 billion RMB, and 1.15 billion RMB for the same years [3][5][17]. - The gross profit margin for the first half of 2025 was 31.59%, a decrease of 5.66 percentage points year-on-year, primarily due to increased competition and lower margins on ESL terminals [5][17]. - The company maintains a strong balance sheet with a net asset return rate projected to be 16.7% in 2025, decreasing from 33.9% in 2023 [3][5][17].
汉朔科技（301275）：首次覆盖：北美客户拓展顺利，静待需求释放