行业研究报告：中国宠物市场

Investment Rating - The report rates the pet industry in China as a high-growth sector with significant potential, projecting the market size to reach 48.4 billion yuan by 2025, driven by technological advancements and changing consumer behaviors [5][23]. Core Insights - The pet industry is undergoing a transformation driven by smart technology, enhancing product functionalities and creating new service models that integrate health management and emotional companionship [5][6][7]. - The rise of the "pet as family" concept among younger generations is reshaping consumer preferences, leading to increased demand for personalized and intelligent pet products [12][18]. - The market is characterized by a shift towards functional foods and smart wearable devices, with a growing emphasis on health management and preventive care for pets [23][24]. Summary by Sections 1. Industry Definition and Market Overview - The pet supplies industry is expanding its boundaries through smart technology, moving from basic care to high-value areas like health management and emotional support [5]. - By 2025, the market is expected to reach 48.4 billion yuan, with smart upgrades being a key growth driver [5]. 2. Market Size and Structure Analysis - Functional foods are becoming a core category in pet nutrition, focusing on specific health needs, while smart wearable devices are reshaping human-pet interactions [23][24]. - The market is seeing a divergence in consumer behavior between urban and rural areas, with urban consumers prioritizing quality and safety, while rural consumers focus on basic functionality and price [26][28]. 3. Market Opportunities and Driving Factors - The rise of outdoor activities and health awareness is driving demand for innovative pet products, particularly in outdoor gear and healthcare [38][39]. - Regulatory frameworks are evolving to enhance market standards, increasing the barriers for low-quality products and promoting high-quality development in the pet supplies industry [43][46].