2025-10-27 00:31Investment Rating - The report maintains an "Overweight" (OW) rating for Pop Mart (9992 HK) despite recent sell-off pressures [1]. Core Insights - Pop Mart experienced a significant sell-off, dropping 10.6% to a four-month low, despite a strong Q3 sales performance [1][2]. - The sell-off is attributed to a combination of factors including high short-selling activity and competition concerns from other companies like Miniso [2][3]. - There are indications of declining interest from resellers, raising questions about the sustainability of demand for Pop Mart's products [3]. Summary by Sections Sales Commentary - Pop Mart's stock fell significantly, with a notable drop in US ADRs and a high trading volume in Hong Kong [1]. - The stock's turnover reached over HK$9.5 billion, surpassing Alibaba's HK$7.8 billion, indicating heightened trading activity [2]. Market Dynamics - Short-sell turnover for Pop Mart reached a record high of approximately HK$1.99 billion, accounting for 10.8% of the total short-sell turnover in Hong Kong [2]. - The latest short interest data shows approximately 46.8 million shares shorted, representing 6.3% of the float, with a week-over-week increase of 52% and a month-over-month increase of 64.3% [2]. Competitive Landscape - Miniso's Chairman announced plans to transform the company into a leading global IP platform, which may heighten competition concerns for Pop Mart [3]. - Reports indicate a decline in resale prices for Labubu products, which could impact future demand and investor sentiment regarding Pop Mart's revenue growth potential [3].