2023年中国车载冰箱行业调研简报-20251031

Investment Rating - The report indicates a positive investment outlook for the automotive refrigerator industry, particularly driven by the growth of the new energy vehicle (NEV) market and increasing consumer demand for outdoor activities [6][14]. Core Insights - The automotive refrigerator market is experiencing rapid growth, with embedded refrigerator sales in global NEVs expected to reach 907,100 units in 2024, a significant increase of 205.7% year-on-year [6][14]. - The product structure of automotive refrigerators is diversifying, with semiconductor refrigerators capturing 42% of the market in the first half of 2025, while compressor refrigerators maintain a stable market share of 35% [7][14]. - The market is shifting towards multifunctional, intelligent, and portable designs, with a focus on energy efficiency and environmental sustainability [11][30]. Summary by Sections Market Overview - The automotive refrigerator market in China is projected to grow from 3.45 million units in 2022 to over 4.5 million units in 2024, maintaining an annual growth rate of over 10% [14]. - The market size is expected to increase from 1.68 billion yuan in 2020 to nearly 3 billion yuan by 2025, with a compound annual growth rate (CAGR) of approximately 12% [14][17]. Product Types and Technologies - Automotive refrigerators are categorized into semiconductor and compressor types, with the former being smaller and more affordable, while the latter offers better cooling performance and capacity [3][4]. - The report highlights the emergence of solar-powered and smart home-integrated products as part of the industry's technological advancements [7][11]. Consumer Demand and Usage Scenarios - The rise of self-driving travel and camping has made automotive refrigerators a necessity for outdoor activities, with a notable increase in consumer interest [10][11]. - There is a growing demand for energy-efficient and multifunctional refrigerators that can adapt to various scenarios, such as medical storage and outdoor use [30][31]. Competitive Landscape - Major players in the automotive refrigerator market include Mobicool, ICECO, and Alpicool, with a combined market share of approximately 38% [21][22]. - The competition is intensifying, with both domestic and international brands vying for market share, particularly in the high-end and mid-range segments [22][23]. Future Trends - The industry is expected to evolve towards greater integration with vehicle systems, enhanced user experience through AI, and a focus on lightweight and energy-efficient designs [29][31]. - The automotive refrigerator market is anticipated to expand into new functionalities, catering to diverse consumer needs and preferences [30][31].