2025中国出海营销行业洞察：“数字化利器”助力企业触达全球

Investment Rating - The report does not explicitly provide an investment rating for the industry Core Insights - The Chinese overseas marketing industry is projected to grow from $42 billion in 2024 to $123.7 billion by 2029, with a CAGR of 24.3% from 2025 to 2029, driven by the rapid development of cross-border e-commerce and digital technology [6] - Over 90% of companies require overseas marketing services, with a strong demand for supply chain and brand marketing services [29][31] - The marketing needs of brands vary significantly across different stages of their overseas expansion, focusing on market validation, multi-channel scaling, and deep operational strategies [34][36] Market Demand Status - In 2024, the Chinese overseas marketing market is expected to reach $42 billion, with cross-border e-commerce marketing accounting for over 30% of the demand, and gaming and app marketing each representing over 20% [6] - By 2029, the market is anticipated to grow to $123.7 billion, influenced by the rapid growth of cross-border e-commerce and strong demand in emerging global markets [6] Types of Overseas Marketing Service Providers - The overseas marketing service providers are categorized into integrated marketing service providers, influencer marketing service providers, marketing cloud service providers, and other services such as precision mobile marketing and consulting [7] - The market is highly competitive, with the top five companies holding approximately 25% market share, led by BlueFocus, Feishu Shenno, and Taidong Technology [7] Development Trends of Marketing Services and Demand - On the service side, trends include the reconstruction of the marketing process through intelligent systems, the establishment of AI-driven marketing frameworks, and enhanced local service capabilities through data integration [10] - On the demand side, automation and generative AI are expected to improve cross-channel collaboration, with programmatic advertising becoming a key marketing method for global promotion [10] Brand Overseas Marketing Demand Insights - Over 60% of overseas brands face a 30% loss of potential traffic due to issues like channel dispersion and insufficient localization [32] - The key marketing needs include in-depth market research, cross-channel integration, localized content creation, and real-time data analysis [32][33] Key Industry Marketing Demand Insights - The e-commerce sector accounts for over 30% of the Chinese overseas marketing market, while gaming and app marketing each represent over 20% [58] - The marketing strategies for cross-border e-commerce focus on channel integration, flow management, and precise, efficient advertising to address the challenges of low-price competition and market saturation [61]