双11宠物板块亮眼，关注高增品牌

Investment Rating - The report suggests a positive outlook for the pet industry, highlighting the rapid growth of domestic brands and recommending attention to specific companies such as Yantai China Pet Foods, Gambol Pet Group, and Petpal Pet Nutrition Technology [8][9]. Core Insights - The pet consumption sector is experiencing significant growth, with sales reaching RMB 9.4 billion during Double 11 in 2025, marking a 59% increase from 2024 [4][5]. - Tmall dominates the pet sales market with a 64% share, while JD.com and TikTok account for 21% and 14% respectively [5][6]. - Domestic brands are rising in prominence, with all top five brands on Tmall and TikTok being local, including Gambol Pet Group's Myfoodie and Frigate [6][7]. - There is a clear trend towards refined pet consumption, with pets increasingly viewed as family members, leading to higher quality and frequency of purchases [7][8]. Summary by Sections Sales Performance - The pet sector on comprehensive e-commerce platforms achieved RMB 9.4 billion in sales during Double 11 2025, a 59% increase from the previous year [4]. - JD.com saw a 25% increase in new users during the event, while pet apparel GMV grew by 42% and grooming services by 32.93% on smzdm.com [4][5]. Market Share - Tmall accounted for 64% of pet sales, with daily sales during the first phase of Double 11 reaching 280% of September's daily sales [5]. - The annual transaction scale on Tmall surpassed RMB 50 billion, with over 100 million users [5]. Brand Performance - The top five brands on Tmall and TikTok during Double 11 were all domestic, with Gambol Pet Group's Myfoodie and Frigate making the list [6]. - On JD.com, Royal Canin and Myfoodie ranked first and second in dog/cat dry food sales [6]. Consumption Trends - The Engel coefficient for pet spending on Tmall decreased by 2.93% over three years, indicating a richer pet consumption landscape [7]. - High-end pet foods have seen an increase in market share for three consecutive years, reflecting a trend towards premium products [7].