CSC SECURITIES (HK) LTD·2025-11-14 05:22Investment Rating - The report maintains a "Buy" rating for the company, with a target price of HK$ 760, indicating a potential upside from the current price of HK$ 656.00 [1][9][12] Core Insights - The company reported a strong Q3 performance with revenues of RMB 192.9 billion, a year-on-year increase of 15% and a quarter-on-quarter increase of 5%. Operating profit reached RMB 63.6 billion, up 19% year-on-year, and Non-IFRS net profit was RMB 72.6 billion, reflecting an 18% increase year-on-year [9][11] - The gaming segment showed robust growth, particularly in overseas markets, with a 43% increase in revenue. Domestic gaming revenue grew by 15%, supported by popular titles [11] - The advertising business outperformed industry averages, with a 21% increase in marketing services revenue, driven by AI enhancements [11] - The financial technology and enterprise services segment also saw a 10% increase in revenue, benefiting from growth in commercial payment activities and cloud services [11] - The company's gross margin remained high at 56%, with a 3 percentage point year-on-year increase, while capital expenditures decreased significantly [11] Summary by Sections Company Overview - The company operates in the media industry, with a market capitalization of approximately RMB 378.76 billion and a total share count of 9,144.77 million [2][3] Recent Ratings - The company has consistently received "Buy" ratings in recent reports, with the latest rating issued on August 14, 2025 [3][9] Financial Performance - Projected net profits for 2025-2027 are RMB 225.3 billion, RMB 256.4 billion, and RMB 290.5 billion, respectively, with year-on-year growth rates of 16.1%, 13.8%, and 13.3% [10][11] Product Mix - The company's revenue composition includes 31.3% from financial technology and enterprise services, 30.1% from online gaming, 18.8% from social networking, and 18.5% from online advertising [4]