头豹研究院：智能体时代已来，从模型能力到场景价值

Investment Rating - The report indicates a strong growth potential for the AI Agent industry, with a projected market size exceeding 35.7 billion yuan by 2029, reflecting a compound annual growth rate (CAGR) of 52.4% [8][9]. Core Insights - The AI Agent industry is positioned as a key commercial application of large models, showcasing significant potential for market expansion and value creation [8][9]. - The growth of the large model market is driven by three main factors: optimization of computing power and infrastructure, exponential growth in data resources, and the increasing demand for digital transformation across industries [12][16]. - AI large models are reshaping enterprise value systems through internal process integration and external product innovation, leading to a comprehensive transformation of business operations and models [18]. - The commercialization of AI large models is evolving in three layers: embedded applications, native applications, and hardware applications, with embedded applications being the most mature [22][23]. Summary by Sections AI Large Model Market Size and Growth Forecast - By 2029, the Chinese large model market is expected to exceed 140 billion yuan, driven by overall infrastructure expansion [8][9]. Growth Drivers of the Large Model Market - The expansion of the large model market is propelled by advancements in computing power, improvements in data quality and governance, and a surge in digitalization and intelligent upgrade demands across various sectors [12][16]. AI Large Model Empowering Enterprise Value Reconstruction - AI large models enhance operational efficiency and user experience, leading to significant value creation for enterprises [18][19]. Commercialization Development Status of AI Large Models - The commercialization of AI large models is characterized by a three-tier evolution, with embedded applications being the most developed, while native applications and hardware applications are still in exploratory and early stages, respectively [22][23]. AI Large Model Product Usage Flow Distribution - The flow distribution of AI large model products shows that dialogue assistants dominate both web and mobile platforms, indicating a concentrated user engagement [25][26]. AI Agent Product System - The AI Agent product system consists of three layers: general-purpose, business-specific, and industry-specific, facilitating rapid coverage and validation across various sectors [27][28]. AI Agent Supply Scene Distribution - The supply side of AI Agent products is primarily focused on general scenarios, accounting for nearly 70% of the market, leveraging technological versatility and cost advantages [28][29]. AI Agent Industry Demand Scene Distribution - Demand for AI Agents is concentrated in high-frequency interaction scenarios such as e-commerce, finance, and education, with advanced manufacturing also experiencing growth through digital transformation [32].