Tou Bao Yan Jiu Yuan·2025-11-20 12:33Investment Rating - The report does not explicitly state an investment rating for the headphone industry Core Insights - The global headphone market is projected to grow significantly, reaching 800 million units by 2030, with a compound annual growth rate (CAGR) of 8.3% from 2020 to 2030 [7][11] - The market is shifting from developed regions to emerging economies, particularly India, which is expected to become a key growth market by 2030 [6][12] Market Distribution - The global headphone market is experiencing a transition from developed markets to emerging economies, with China reaching a mature stage and the US and Western Europe showing slow growth [12][16] - The market share of China is expected to decline from 17.5% in 2024 to 15.1% by 2030, while India's market share is projected to rise from 11.1% in 2024 to 13.9% by 2030 [6][16] Competitive Landscape - Apple continues to lead the market, increasing its share from 12.2% in 2018 to 17.7% in 2024, driven by the success of the AirPods series [5][19] - In the mid-to-high-end market, brands like Sony, Bose, and JBL maintain stable market shares due to their superior sound quality and noise-cancellation technology [19] - Emerging brands such as boAt are gaining traction in the Indian market, with their share rising from virtually zero in 2018 to nearly 4% in 2024 [19] Growth Drivers - The rise of open-ear headphones is expected to expand their market share, projected to reach 65.7 million units by 2030, with a CAGR of 11.3% [32][34] - The AI headphone market is anticipated to grow rapidly, reaching a market size of 18.48 billion yuan by 2030, with a CAGR of 32.9% from 2025 to 2030 [36][37]