权威发布：2025年9月国内市场手机出货量2793.1万部，其中5G手机占比86.3%

Investment Rating - The report indicates a positive outlook for the domestic smartphone market, with a growth forecast for 5G smartphone adoption and overall market expansion [1][4]. Core Insights - In September 2025, the domestic smartphone shipment reached 27.93 million units, representing a year-on-year increase of 10.1%, with 5G smartphones accounting for 86.3% of total shipments [1]. - From January to September 2025, the total smartphone shipments were 220 million units, showing a slight decline of 0.3% year-on-year, while 5G smartphone shipments increased by 0.1% to 187 million units, maintaining an 85.3% share [1]. - The number of new smartphone models launched in September 2025 was 47, a 30.6% increase year-on-year, with 5G models making up 48.9% of the new launches [3]. - The domestic brands accounted for 84.7% of the total smartphone shipments in September 2025, with a year-on-year growth of 16.1% [4]. Summary by Sections Domestic Smartphone Market Overview - In September 2025, 5G smartphone shipments reached 24.11 million units, a growth of 8.0% year-on-year, contributing to 86.3% of total shipments [1]. - For the first nine months of 2025, 5G smartphone shipments were 187 million units, with a marginal growth of 0.1% [1]. New Smartphone Models - The total number of new smartphone models launched in the first nine months of 2025 was 398, with 180 being 5G models, which is a 1.1% increase year-on-year [3]. Domestic Brand Performance - Domestic brands saw a shipment of 23.64 million units in September 2025, marking a 16.1% increase year-on-year, and accounted for 91.7% of new models launched [4]. Smart Phone Development - In September 2025, smart phone shipments were 25.62 million units, reflecting an 8.0% year-on-year growth, while the number of new smart phone models launched was 29, a significant increase of 52.6% [7].